Sweden is among the top ten countries where most vacationers have been naked or topless on the beach. The majority of the Swedes also say they welcome nudity among other beach goers. Most happy to be nude on the beaches in Sweden are the Austrians while the Japanese are the most unlikely to take off their clothes.The findings are part of the 2014 Flip Flop Report conducted by Expedia.com®, one of the world’s largest full service online travel sites. The study examines the most prevalent joys and anxieties among beachgoers worldwide, including comfort with public nudity.While the Europeans are leading, the Asians are part of the trend. Last year, 10% Indians responded that they had gone nude at the beach, and 15% women said they have gone topless. This year, 4 percent of the Thai beachgoers have been nude at the beach. So have 3 percent of the South Koreans and 2 percent of Japanese.